But what exactly is an active user, and how can you encourage more of them? An active user is defined as someone who uses your app daily. What Factors Can Affect DAU/MAU Ratio?Īny app developer knows that a successful app needs active users. This could mean that the app is providing value to its users daily or that it is addictive.Ī low DAU/MAU Ratio could indicate that an app is not providing enough value to its users or that it is too complex to use on a daily basis. The ratio helps us understand how engaged an app’s user base is.Ī high DAU/MAU Ratio indicates that many of an app’s users use the app multiple times daily. To calculate the DAU/MAU Ratio, simply divide the daily active users by the monthly active users.įor example, if an app had 1,000 DAU and 10,000 MAU, the DAU/MAU Ratio would be 10%. The DAU/MAU Ratio is a metric that calculates the percentage of daily active users out of the total monthly active users. (#) Daily active users / (#) Monthly active users = (%) DAU/MAU Ratio It can measure the success of your marketing campaigns.It can determine whether you need to make changes to your product or marketing strategy.It can help you identify and analyze trends in user engagement.It can benchmark your product against others in your industry. ![]()
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